BUILDING AND GROWING BRANDS—WITHOUT THE BULLSHIT.

At Freeline, we approach our work with the same energy that we approach the mountains. We work tirelessly to understand the conditions at hand, forecast the conditions ahead, get creative, manage risk, seek new routes, rally the team, skip the bullshit, and cheers to the journey with a beer (ideally cold, but not always).

With 10+ years in digital, brand, and integrated marketing, we support businesses from gear shops to start-ups to global powerhouses. What does that look like? Combine the leadership experience of a big agency, the service and agility of an in-house team, the big picture understanding of brand management, and the culture of your favorite Colorado brewery. Top industries: outdoor, travel, active lifestyle, pet, food & beverage.

  • FIS Freeride World Tour

    As freeride skiing and riding grows around the globe, the US market continues to demand more attention for long-term growth.

    - Partnered with FWT Communications Team to grow US brand awareness and interest, owning US non-endemic PR & communication

    - Committed to doubling impact for the 2024-2025 season and laying the foundation for increased digital exposure as FIS Freeride World Tour makes the push for a 2030 Olympic bid

  • Vail Resorts

    How do you continue driving brand equity for the most visited US ski resort while elevating resorts portfolio-wide?

    - Oversaw global campaign planning and brand storytelling for Breckenridge’s bi-annual Go-To-Market

    - Led brand DNA refresh for the US’ most-visited ski resort (Breckenridge 2019 - 2020)

    - Partnered with PepsiCo and Anheuser-Busch on co-branded events & digital promotions

    - Appointed to co-lead Vail Resorts’ Social Media Committee to revamp strategy for 35 resorts

  • HEYDUDE Shoes (A Crocs Company)

    All eyes were on HEYDUDE Shoes after being acquired Crocs. Strategic partnerships and collaborative storytelling turned heads, helping propel HEYDUDE right out of the gate.

    - Led digital brand partnerships with major athletes, musicians, and creatives like Darius Rucker, Shawn Johnson and Julie Ertz.

    - Led influencer marketing strategy, growth and execution, contributing to 2X growth in brand health and awareness.

    - Gen Z favorite, HEYDUDE (a Crocs Company) grew 70% and generated about $1 billion in sales in 2022