BUILDING AND GROWING BRANDS—WITHOUT THE BULLSHIT.

At Freeline, we approach our work with the same energy that we approach the mountains. We work tirelessly to understand the conditions at hand, forecast the conditions ahead, get creative, manage risk, seek new routes, rally the team, skip the bullshit, and cheers to the journey with a beer (ideally cold, but not always).

With 10+ years in digital, brand, and integrated marketing, we support businesses from gear shops to start-ups to global powerhouses. What does that look like? Combine the leadership experience of a big agency, the service and agility of an in-house team, the big picture understanding of brand management, and the culture of your favorite Colorado brewery. Top industries: outdoor, travel, active lifestyle, pet, food & beverage.

  • Mountainsmith Highlights

    - Owned marketing & communications strategy and budget for 11 product categories (wholesale and DTC)

    - Led Brand DNA refresh and roll-out across print, digital, and retail

    Directed digital marketing strategy, leading to +69% YOY Instagram following, +20%+ Facebook fans and increased D2C sales by double digits YOY (2017 to 2018) as industry-wide sales fell 4-5% (SSI, hard goods)

    - Grew brand partnerships & communication programs, including partnerships with athletes, breweries, artists, non-profits, and more

  • Vail Resorts

    - Oversaw global campaign planning and brand storytelling for Breckenridge’s bi-annual Go-To-Market

    - Led brand DNA refresh for the US’ most-visited ski resort (Breckenridge 2019 - 2020)

    - Partnered with PepsiCo and Anheuser-Busch on co-branded events & digital promotions

    - Appointed to co-lead Vail Resorts’ Social Media Committee to revamp strategy for 35 resorts

  • HEYDUDE Shoes

    - Led digital brand partnerships with major athletes, musicians, and creatives like Darius Rucker, Shawn Johnson and Julie Ertz.

    - Led influencer marketing strategy, growth and execution, contributing to 2X growth in brand health and awareness.

    - Gen Z favorite, HEYDUDE (a Crocs Company) grew 70% and generated about $1 billion in sales in 2022